IDRA Interior Design Resource Agency

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S I G N U P N O W !

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S I G N U P N O W !

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public relations

>> 4 Stories to Get Your Design Firm in the Media

>> Building Your Press Kit: How to Get the Media Coverage You Deserve!

>> How to Publicize Your Publicity

>> Interior Design PR Tactics: Make the Media Take Notice

>> 8 Publicity Mistakes to Avoid

>> 10 Ways to Gain Publicity for Your Design Firm

>> 5 Elements of a Publicity Plan

>> Get Free Publicity: 8 Ways You Can Be Newsworthy

>> 8 Tips for Working with Magazine & Newspaper Photographers

>> The Do-It-Yourself Publicity Plan

>> How to Follow up Your News Releases and Story Pitches

>> The 7 Deadly Sins of Press Releases

>> HGTV's Video Submission Tips

>> HGTV’s Design Star Casting Information

IDRA Managing Director V. Carr and Our IDRA Experts, Authors and Contributors Have Been Published in the Media Outlets Listed Above

>> 6 Red Hot P.R. Strategies to Use Right Now!

>> The Proper Format for Writing Your Press Release

>> 7 Myths About Getting Free Publicity

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Media Training: 7 Ways to
Instantly Improve Your
Media Interviewing Skills

How to Make Publicity
Work for Your Business: 6 P.R.
Strategies to Use Right Now

Don't Spend Marketing
Money! Plan First!

Public Relations (or P.R.) is a wonderful, yet often overlooked marketing tool. P.R. is an intangible - making it a tough sell for many P.R. professionals. It is our job to sell the concept and show the client how it will enhance marketing efforts and, in many cases, replace costly or one-off advertising. Public relations is....

Imagine if you were going to address a stadium full of people. You'd probably spend hours (if not days or weeks) agonizing over every word you were going to say. You'd practice your gestures in the mirror. You'd carefully select your clothing. You might even rehearse with your family.Surprisingly, though, many....

You have an idea for a product or service and you want to spend marketing money to get new customers fast! Wait. Plan before you start spending money on marketing. A business owner came to me recently having spent money on marketing, yet unhappy with his results. He had spent marketing money on a website, blog....

Preparing for Interview
Success! 7 Tips to Maximize
Press Coverag e

Do you 'wing-it' because you're busy? Or, do you set aside some time to get ready and rehearse your key messages to maximize this opportunity? Be prepared, the age-old motto of the Girl Guides association is the key to interview success. You've done the hard yards and got your 10 minutes of fame, don't spoil it. Being interviewed....

"media people are willing to
make you famous & wealthy
if you just
give them a good story."

Paul Hartunian
IDRA Expert
PR Guru

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